web-development question for developing a brief

Project Name

Contact person

Country and City

Phone number (please include country code if outside New Zealand)

Would you prefer if we emailed you or phoned you?

Phone
Email

A. Goals and priorities

Other goals and priorities

Please give us a rough outline of what your site is or will be all about

What areas of your site or business do you want to highlight the most?

B. What to change and what not to change

Please check this box if you have an existing website

What have your customers told you about your existing site? - e.g. pretty but too slow, old fashioned, hard to read, etc)

Where is the site doing well?

Where would you like to improve the site?

C. Target market

Please give us a rough profile of your current visitors - e.g. teenage males interested in gaming with low budgets, or new mothers with mid range budgets, etc

If you have a new target market, or a new website, please outline the customers you want to reach - e.g age, gender, interests, budget, etc

How do people find you? - e.g. search engine, directories, advertising etc

How do you want visitors to find you? - e.g. searching 'high fashion', or 'recommended on facebook'

What kind of aesthetics appeal to your target markets? Examples would be great (popular magazines, websites, etc)

D. Your brand

Do you have a branding strategy? If yes, please tell us about it.

What is your Unique Selling Proposition? What makes you different from everybody else, or how do you want to be different from your competitors?

What kind of image do you want to portray? List some keywords, feelings, ideas - e.g. sleek, high end fashion, best prices, sassy, family oriented, homegrown, etc

E. The project

Other features you would like

Will there be third party advertising on the site?

Are there any cultural aspects we need to consider?

Access for those with disabilities is part of meeting international standards, are there any specific groups we should focus on?

Vision impaired - Speech synthesizer
Vision impaired - Colourblind, small fonts, etc
Dyslexia
Other

Other disabilities we should focus on

F. Other sites

Who are your main competitors? Links would be great.

How do you want to be different to your competitors?

What are some sites you like, and what about them appeals? Links would be great.

G. Browsing patterns

What are your most visited pages?

What are your least visited pages?

Breakdown of length of stay. - e.g. 20% stay 5 minutes, 75% stay 20 minutes, etc.

How do people browse the site? - e.g. entry point, route taken, exit point, etc

What are the two most common ways visitors search the site?

Other search methods

H. Technical specs (dont worry if you are not sure about any of these)

Other browsers

What mobile devices would you like to include?

Preferred HTML doctype and any back up doc types you would like to use

Preferred javascript libraries

Please give us a breakdown of the typical internet speeds your target markets enjoy - e.g. 30% dialup, 45% ASDL1, etc

Time frame you have in mind for project completion?

I have read and agree to the terms and conditions of trade Terms of trade *

THIS WEBSITE IS IN BETA MODE (NOT ALL FEATURES ARE COMPLETED)